The Luxury Creator Index
How the world's leading luxury houses earn attention through creators, tracked month by month across sixteen markets.
Inside the index · 75 houses · 16 markets
The premise
Where instinct meets evidence.
Luxury has always been an exercise in judgment: the right image, the right voice, the right moment. Creator marketing gives that instinct a wider canvas and far more signals to read.
Traackr brings the science into focus without flattening the art. This index shows where attention gathers, which creators give it meaning, and how a house moves through culture over time, so teams can act on evidence while protecting what makes the brand singular.
Quarterly Rankings
The houses leading attention.
The top ten in each category, out of 50 fashion & leather goods houses and 25 watch & jewelry houses. Ranked by Brand Vitality Score, updated every quarter.
VIT = Brand Vitality Score · SOV = Share of Voice
Fashion & Leather Goods
Watches & Jewelry
VIT for the latest quarter is still accruing
The Timeline
Follow a maison's moments.
See any house's creator attention month by month, or compare two side by side.
- 01Pick a houseClick Change to swap in any maison, or add a second to compare.Click Change to swap in any maison, or add a second to compare.
- 02Follow the linesTap the chart to see each month's score.Hover to see each month's score.
- 03Open a spikeTap a pulsing marker to see who drove it.Click a pulsing marker to see who drove it.
Jan 2025–Sep 2026 · Worldwide, 16 markets · total
Dior
3.91M
Total Brand Vitality Score across the full timeline
Monthly VIT · worldwide, 16 markets
About the data
Brand Vitality Score (VIT) combines visibility, impact and trust into one comparable measure of the creator attention a house earns. The timeline shows monthly VIT, worldwide across 16 markets, from January 2025 through September 2026.
Spike markers sit on each house's four largest month-over-month increases. Open one to see the creators and posts behind it. Each post is counted once, however many markets it appears in.
The score behind the index
Traackr’s Brand Vitality Score
One number you can explain. And break down.
VIT brings visibility, impact and trust together to measure your brand’s creator marketing performance. It’s a transparent system: see what sits behind your score, understand what drives it, and compare your performance with other brands.
Visibility
The attention you earn
How many people see creator content about your brand. Understand the reach behind the score.
Impact
The response you inspire
How people engage with that content. See what resonates, rather than stopping at exposure.
Trust
The quality of the mention
How prominently your brand appears in creator content. Not every mention carries the same weight.
Every score breaks down into four levers.
Unpacking VIT is how you grow your share of voice.
21.7K
Creator volume
How many unique creators talk about your house.
2.16
Content frequency
How often they post about your house.
283.6K
Average audience size
The reach of the creators you work with.
5.53%
Content performance
How well content resonates and earns attention.
736K
VIT
Each one is a measurable way to lift your share of the market's attention.
Why Traackr
The intelligence layer behind luxury creator marketing
Traackr is the creator marketing platform trusted by the world's most demanding beauty, fashion and lifestyle brands. In one platform, you can see how you rank compared to every maison, find the voices who perform best for your brand, and connect your creator investments to business outcomes.
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